'Everything you say and do is part of your PR campaign.'

This is a known story...

Brian Salter tells us the same story in his book 'Successful Public Relations'...

'If a boy meets a girl and impresses upon her how wonderful he is... that's Advertising.'

'If, instead, he tells her how lovely she looks, how much she means to him and how much he cares for her... that's Sales Promotion.'

But if the girl seeks him out because she has heard from others what a splendid fellow he is... that's Public Relations!'